competences
skills & expertise

Print // Digital // Video // Packaging

Print

🧭 1. Editorial Meeting

  • Defining the table of contents for the upcoming issue

  • Assigning topics to journalists, editors, and freelancers

  • Setting deadlines (texts, photos, proofreading, print-ready files)

  • Accounting for special constraints (sponsorship, partnerships, events to cover)

✍️ 2. Content Production

  • Writing articles (reports, interviews, briefs, opinion pieces…)

  • Creating or sourcing visuals (photos, infographics, illustrations)

  • Verifying usage rights (photos, quotes)

  • Internal proofreading

🧱 3. Flatplan / Pre-layout

  • Building the flatplan (page layout plan)

  • Dividing ad space vs. editorial content

  • Placing fixed sections and long-form pieces

  • Coordinating with the sales team for ad pages

🎨 4. Layout Design

  • Page layout following the magazine’s graphic charter

  • Integrating approved texts and visuals

  • Creating headlines, captions, callouts

  • Adjusting typography, grids, and reading hierarchy

🔁 5. Editorial Feedback Loops

  • Content corrections (spelling, style, headlines)

  • Legal checks if needed (defamation, quotes, rights)

  • Approval by the editor-in-chief

  • Integrating corrections into the layout

📐 6. Print Preparation

  • Exporting high-res PDFs according to printer specs

  • Checking trim marks, bleed, and technical margins

  • Color management (CMYK, screen-to-print calibration)

  • Sending digital (or physical, for large runs) print proofs to the printer

🏭 7. Printing

  • Usually offset printing (for high-volume runs)

  • Printer proof check before launch

  • Optional finishes: varnish, perfect binding, stapling, etc.

📦 8. Finishing and Packing

  • Cutting, folding, assembling, binding

  • Wrapping in plastic or blister pack for subscriptions

  • Personalized labeling/addressing for postal delivery

📬 9. Distribution

  • Delivery to points of sale / newsstands

  • Shipping to subscribers

  • Optional release of digital edition

  • Promotional launch if needed (newsletter, social media, PR)

📊 10. Post-mortem

  • Sales and readership analysis (distribution, field feedback)

  • Post-issue meeting: what worked, what needs improvement

  • Archiving source files, final PDFs, photos

  • Preparing the next issue

Digital

🧭 1. Editorial Kickoff

  • Define the content calendar or publishing roadmap

  • Assign topics to writers, editors, designers, and content creators

  • Set deadlines (drafts, visuals, edits, final publication)

  • Integrate platform-specific needs (SEO, formats, trends, partnerships)

✍️ 2. Content Creation

  • Write content (articles, blog posts, newsletters, social media copy, scripts)

  • Produce or source visuals (images, videos, animations, infographics)

  • Ensure licensing and usage rights (stock images, quotes, third-party content)

  • Initial round of internal review and revisions

🧱 3. Structuring & Planning

  • Define content structure (landing pages, blog sections, campaign architecture)

  • Determine placement of CTAs, embeds, and multimedia

  • Map content to user journeys or marketing funnels

  • Coordinate with dev/design/marketing teams if integration is required

🎨 4. Design & Integration

  • Apply brand guidelines to layouts (web, email, social, app)

  • Design and format content for target platforms (responsive HTML, CMS templates, etc.)

  • Optimize for readability and user engagement (typography, spacing, visual hierarchy)

  • Integrate media assets, captions, metadata, and links

🔁 5. Editorial & Technical Review

  • Copyediting and style checks

  • SEO optimization (keywords, meta titles/descriptions, schema markup)

  • Legal checks (compliance, copyright, terms)

  • QA testing (mobile/responsive, accessibility, link verification)

📐 6. Pre-Publication Setup

  • Prepare for publishing in CMS, newsletter tools, or platforms (YouTube, Medium, etc.)

  • Schedule or publish content according to calendar

  • Set up tracking (UTMs, analytics, A/B testing setups)

  • Final preview across devices and platforms

🚀 7. Publication

  • Go live on chosen platforms (website, social media, email, etc.)

  • Monitor initial performance and technical behavior (loading time, display bugs)

  • Promote via planned channels (push notifications, social posts, ads)

📦 8. Distribution & Promotion

  • Cross-channel dissemination (email, social media, syndication)

  • Boosting or paid campaigns if applicable

  • Collaborations with partners or influencers

  • Community engagement and moderation (comments, replies)

📊 9. Analytics & Feedback

  • Track KPIs (views, CTR, conversion, engagement, bounce rate)

  • Gather audience feedback (comments, shares, survey responses)

  • Perform A/B test analysis if conducted

  • Prepare performance reports

🔁 10. Post-Mortem & Iteration

  • Team retrospective: what worked, what didn’t

  • Archive content assets and source files (text, media, templates)

  • Repurpose or update evergreen content

  • Feed insights into the next editorial cycle

Vidéo

🧭 1. Project Brief & Planning

  • Define the video’s purpose (promo, interview, docu, event coverage, social reel…)

  • Identify the target audience and platform (YouTube, Instagram, internal, broadcast…)

  • Outline key messages, tone, duration, and deliverables

  • Confirm budget, deadlines, and special constraints (locations, rights, branding)

✍️ 2. Pre-Production

  • Develop script, storyboard, or shot list

  • Scout and secure locations

  • Cast talent or schedule interviews

  • Coordinate equipment needs (camera, audio, lighting, props)

  • Acquire necessary permits or licenses

  • Create production schedule and call sheets

🎥 3. Production (Filming)

  • Set up camera, lighting, and audio according to scene requirements

  • Capture primary footage (A-roll) and supplementary material (B-roll, drone shots, inserts)

  • Monitor framing, exposure, sound quality, and continuity

  • Manage on-site backups of raw footage

  • Gather release forms and permissions if applicable

🧱 4. Ingestion & Organization

  • Offload all footage to editing drives

  • Organize files by project, date, scene, and type (A-roll, B-roll, audio, assets)

  • Transcode or proxy if needed for smooth editing

  • Backup raw files to secure storage

✂️ 5. Editing

  • Assemble rough cut based on script or narrative structure

  • Trim, sequence, and refine pacing and transitions

  • Sync audio, clean dialogue, remove noise

  • Insert lower-thirds, titles, callouts, or graphical elements

🎨 6. Post-Production Finishing

  • Color correction and grading

  • Sound design and final mix (music, VO, ambient, SFX)

  • Motion graphics and animation if required

  • Subtitles and captions

  • Mastering and export in required formats and resolutions (e.g., 4K, 1080p, vertical)

🔁 7. Review & Feedback

  • Share draft(s) with client or internal stakeholders

  • Gather feedback on structure, visuals, messaging, and tone

  • Address legal checks (branding, third-party content, defamation risks)

  • Implement revisions and finalize

📐 8. Export & Delivery

  • Export final cut in required codecs/resolutions per platform (YouTube, Instagram, broadcast…)

  • Generate thumbnails, metadata (title, description, tags)

  • Create teaser clips, stills, or trailer if needed

  • Upload to delivery platform or client folder (e.g., Frame.io, Google Drive)

📦 9. Distribution & Promotion

  • Publish video on selected platforms

  • Optimize for platform (thumbnail, hashtags, SEO, chapters, cards)

  • Launch cross-platform promotions (social media, newsletter, press)

  • Schedule follow-up posts or series episodes

  • Monitor audience engagement (comments, shares, watch time)

📊 10. Post-Mortem & Archiving

  • Analyze performance metrics (views, retention, CTR, engagement)

  • Discuss what worked and what needs improvement (tech, creative, comms)

  • Archive raw files, project files, and exports systematically

  • Create a lessons-learned doc or checklist for future shoots

  • Prep next project or update demo reel with best material

packaging

🧭 1. Project Kickoff & Briefing

  • Define the packaging type (box, pouch, label, sleeve, blister, etc.)

  • Clarify the product’s nature, dimensions, weight, storage and transport needs

  • Identify the target audience and retail/display context (e.g., shelf, e-commerce, luxury)

  • Outline branding requirements, legal obligations, sustainability goals

  • Set deadlines, print run, and budget

✍️ 2. Concept & Creative Design

  • Ideate packaging concepts (structure, shape, user experience)

  • Create moodboards, sketches, 3D mockups or dieline drafts

  • Integrate brand identity (logo, colors, fonts, messaging)

  • Collaborate with marketing and product teams for positioning

  • Check for compliance (legal mentions, ingredients, barcodes, safety info)

🧱 3. Structural Design & Engineering

  • Finalize dielines and technical specs (cut lines, folds, glue areas, etc.)

  • Choose materials (paperboard, corrugated, glass, plastic, compostable, etc.)

  • Ensure structural integrity (stacking, sealing, handling tests)

  • Validate prototyping constraints (printability, machinability, tamper-evidence)

  • Get supplier/manufacturer feedback on feasibility

🎨 4. Artwork & Pre-Press

  • Produce final artwork files on approved dielines (CMYK, Pantone, vector formats)

  • Place legal copy, symbols (recycling, CE, nutrition facts, barcode, etc.)

  • Check image resolution, bleed, margins, trapping

  • Align layers for finishing effects (foil, varnish, embossing, spot UV, etc.)

  • Run pre-press checks with printer (PDF/X compliance, color profile, imposition)

🔁 5. Internal & Legal Review

  • Internal review for branding, messaging, grammar

  • Legal validation (regulatory, language laws, market-specific requirements)

  • Stakeholder approvals (marketing, product, legal, management)

  • Integrate corrections and lock final version for print

📐 6. Prototyping & Sampling

  • Print digital or physical mockups for stakeholder validation

  • Conduct usability tests (opening, readability, resistance)

  • Verify alignment of cuts, colors, folds, and print effects

  • Approve or iterate on prototype with production team

🏭 7. Manufacturing & Printing

  • Launch production run with certified packaging supplier

  • Quality control at print stage (color matching, registration, defect spotting)

  • Apply finishing processes (lamination, embossing, die-cutting, glueing, etc.)

  • Monitor sample batch for conformity to master sample

  • Validate packaging integrity under real conditions if needed

📦 8. Assembly & Packing

  • Integrate packaging into supply chain (flat or formed packaging delivery)

  • Coordinate with co-packers or automated packaging lines

  • Verify correct labeling, lot codes, seals, and traceability

  • Implement QC spot checks per batch

  • Package final product for storage, shipping, or point-of-sale display

📬 9. Distribution

  • Store or ship to distributors, retailers, fulfillment centers

  • Ensure packaging compliance with transport (fragile, cold chain, export norms)

  • Track inventory levels of packaging stock

  • Prepare POS packaging if applicable (displays, stands, shelf-ready)

📊 10. Post-Mortem & Continuous Improvement

  • Analyze feedback (consumer response, retailer feedback, returns, damage rates)

  • Review print consistency and supply chain performance

  • Audit sustainability goals (material sourcing, recyclability, waste)

  • Archive dielines, print files, and production specs

  • Refine packaging for future runs or line extensions